Palm Beach Tech AssociationPalm Beach Tech Association

By Nancy Dahlberg

Member Spotlight | The SilverLogic

HQ: Boca Raton

Business: Custom Software Engineering Company

CEO: David Hartmann

Employees: 34

Website: thesilverlogic.com or tsl.io

The SilverLogic is not your typical tech company. And the 26-year-old CEO, David Hartmann, wouldn’t have it any other way.

“We build iOS and Android apps, websites, web apps, business automation, iOT, augmented reality and blockchain technologies,” said Hartmann, who co-founded the Boca Raton-based custom software engineering company 5½ years ago as a Florida Atlantic University student.

But don’t call The SilverLogic a dev shop, because it is so much more, he said. In clients, “we look for long-term relationships. We will build the MVP but then we also help maintain and support it.”

What’s more, once The SilverLogic has built a product for a client, an integrated TSL marketing team helps acquire users and reach the masses with the new technology.

“Some of our clients were hiring agencies and not getting the same value-focused delivery they were getting from us for software,” said Hartmann. That’s when it became clear that TSL needed to be involved from development through user acquisition, he explained. This year, marketing is an integral part of TSL’s services.

In 2017, the company built 17 products for new clients, including Alf Boss, a resource for assisted living facilities, and entertainment-tech company VuPulse, in addition to supporting and enhancing others.

To support the growth, The SilverLogic has hired at least one employee every month since Dec. 2016, growing from 17 to 34 employees today, said Rory Michaels, who heads up marketing.

Consider this: 80 percent of its employees started as interns. Each employee has a personal development plan, promising plenty of experiences using emerging technologies on a variety of projects.

“No one has to swim in their own lane because there is no lane,” said Michaels, who previously worked in politics and Hollywood and was attracted to The SilverLogic because of the impact it can create. “Everyone is committed to build products that drive success.”

Hartmann, born in Germany, studied computer science and mathematics while at FAU. He had been doing contract development work on his own, and while taking an iOS development class, he teamed up with a classmate to form the startup. The concept: they could do better work by working together.

After graduating with bachelor’s and master’s degrees, Hartmann focused fulltime on developing the company. This marked the beginning of TSL’s growth spurt.

“Because I have that technical background, I care a lot that the software we deliver has to be very high quality and follows good engineering principals. So we have built up pretty strong infrastructure … that we share with all our clients. By working with us, they have an infrastructure level they wouldn’t have at the startup level,” he explained.

Entering hackathons allows team members to stretch their creativity and work with new technologies. The company’s “hackathon SEAL team,” led by Hartmann, has won or placed at every hackathon it has entered the past couple of years – nine of them – including Money2020 and Visa Developer Challenge in Las Vegas, the Miami Bitcoin Conference and eMerge Americas, where it will compete for a fourth time later this month. “It’s a great team experience,” he said.

And the learning never stops. The past few months, members of the company have been on a “world tour,” meeting experts and participating in conferences from San Francisco, LA and Seattle to Barcelona, Singapore and Dubai.

Then the company will bring it back to Boca. This summer, The SilverLogic will start a speaker series, bringing tech experts to town, some of whom team members have met on their world tour. The events will be open to the community. Stay tuned.

By Joe Russo

#MadeInPBC | David Hartmann, Founder @ The SilverLogic

 #MadeInPBC Spotlights are a weekly series of the Palm Beach Tech Association, featuring accomplished entrepreneurs in the Palm Beaches.

This week we feature David Hartmann, Florida Atlantic University grad and the Founder of The SilverLogic, a Boca Raton based software company that designs and builds applications, websites and marketing campaigns

What does your business do?

We like to say that we make ideas happen. What we mean with that is that we work with our clients to develop technology to help solve their problems.

Who are your clients?

We work with anyone from a Startup to an Enterprise.

What inspired you to become an entrepreneur?

Entrepreneurship runs in my family. My father runs a company in Germany and my mother runs one here in the States as well as in Germany. When I was in college, I was doing a lot of freelance

What’s your favorite part about what you do?

Is there a better job than making peoples ideas a reality? We get to work with our clients to help them take something from an “I wish I could…” or “I really want to…” and turn it into something in the real world. There is no better feeling than that.

What are three fun facts about yourself?

I grew up in Germany I have a blind, toothless cat you can pictures of on my instagram. I really enjoy escape rooms.

Why the Palm Beaches?

In all honesty? The climate. Both climates– I love the weather, I’m not a big fan of winter. But the business climate here is really beneficial as well.

How has Palm Beach Tech helped you?

The team at Palm Beach tech has been a great help in building the tech community here in the Palm Beaches. They’ve been a great advocate for us, and we are really looking forward to expanding the work that we do with them in the future.

By Joe Russo

The SilverLogic Wins 2017 eMerge Americas Hackathon – Visa Category

The SilverLogic, a Boca Raton software engineering company won first place at the 2017 eMerge Americas Visa Developer Hackathon. This is the 3rd year the team wins big at the annual tech conference.

TSL developed an augmented reality app within 24 hours. The Real Deal app was created to enhance and augment the consumer shopping experience, the application finds exclusive deals around you powered by the Visa Offers Resource Center. Users simply scan a storefront or nearby location with their iPhones, once the Real Deal app recognizes your location it will display animated pop ups showing customers deals available at that location. The Real Deal App can also be used from home with Amazon’s Alexa, shoppers can ask Alexa to tell them deals from the merchants around their location.

See exactly how it works—-> Watch

According to David Hartmann, a member of the winning team “the Hackathon gave them an opportunity to try some awesome new technologies like ARKit, Google Vision API, Amazon Alexa, facial recognition, and machine learning”. The Real Deal app is a completely functional native iOS/Alexa/Django app featuring the brand, new Apple ARKit, Visa Merchant Offers Resource Center, Visa Merchant Locator, Google Vision, and Amazon Alexa.

Real Deal code is open source and available on Github (feel free to fork):

iOS code: https://github.com/silverlogic/RealDeal
Django code: https://github.com/silverlogic/real-deal-back
Alexa code: https://github.com/silverlogic/real-deal-alexa

About The SilverLogic

The SilverLogic makes ideas happen, whether they require sophisticated apps, websites, business automation, artificial intelligence, or platforms. Collaborating closely with clients, they strive to exceed expectations and are dedicated to delivering the best possible products to their clients and their users. The SilverLogic is excited to be on the forefront of the augmented reality (AR) and machine learning revolution.

Member Spotlight | The SilverLogic
#MadeInPBC | David Hartmann, Founder @ The SilverLogic
The SilverLogic Wins 2017 eMerge Americas Hackathon – Visa Category