Palm Beach Tech AssociationPalm Beach Tech Association

By Danielle Casey

Softvision Acquires Arrow Digital

Softvision, a leader in enhancing the digital consumer experience for top brands, announced it has acquired Arrow Digital, a West Palm Beach based digital consulting firm.

Arrow Digital is an IP-driven, scalable custom software firm delivering business process automation, digital experience and RPA solutions – services poised to enhance Softvision’s expertise in all aspects of customer experience and digital transformation.

The acquisition also strengthens Softvision’s Robotic Process Automation (RPA) expertise and capabilities for the Financial Services industry. RPA is a burgeoning business process automation technology, based on the idea of software robots and artificial intelligence workers automate well-defined business tasks for superior efficiency. RPA becomes Softvision’s 14th guild, which are Softvision’s Communities of Talent that collaborate globally and infuse technology and design innovation within each client relationship.

In addition, Softvision will add West Palm Beach, Florida, Dallas, Texas, L’viv, Ukraine and Ahmedabad, India to Softvision’s growing network of 23 Studios.

“The acquisition of Arrow Digital enables Softvision to strengthen our Cloud and UX Guilds, as well as bring RPA solutions to market faster and better service our North American customers,” said Andres Angelani, CEO, Softvision. “Arrow has a tremendous reputation and an outstanding track record for delivering engaging digital experiences to key vertical markets, and we’re excited to add Arrow and its talent and customers to our growing network.”

Founded in 2005, Arrow Digital has 160 creative technologist that build enterprise custom software, cloud and RPA solutions, and provides UX services for renowned brands such as PwC, Hilton Grand Vacations, Cracker Barrel and many others.

“Business and digital transformation is a priority for brands and businesses looking to drive value throughout their organizations and their industries,” said Ryan Morgan, Founder and Managing Director, Arrow Digital. “For over 12 years, Arrow Digital has worked diligently to provide clients with superior service and a trusted partner to help them achieve their objectives. We’re thrilled to join Softvision, where we’ll be able to leverage a deeper pool of talent and scale innovation across new industries while continuing to grow.”

About Arrow Digital

Arrow Digital is a boutique digital consulting firm that designs, develops and delivers high-end technology solutions for enterprises that want custom software, increased competitiveness and personal attention. The firm, comprised of 160 creative technologists, builds enterprise custom software, cloud and RPA solutions, and provides UX services for renowned brands such as PwC, Hilton Grand Vacations, Cracker Barrel and many others. Arrow Digital has strong partnerships with UiPath, Automation Anywhere, Blue Prism, Microsoft and Sitecore. A leading innovator in the field of business and digital transformation, Arrow Digital has presented thought leadership at Gartner ITXpo and Forrester’s New Tech & Innovation Forum, among other industry events. For more information, visit

About Softvision

Softvision creates impactful end to end digital products and solutions that connect brands with consumers that result in relevant, memorable and rewarding interactions. For more than 20 years, we have been transformational partners, working at the intersection of engineering, design and strategy for the world’s leading brands, including Estee Lauder, Groupon, Goldman Sachs, Macy’s, Mozilla, Neiman Marcus, among others. With over 2,500 product, design and engineering professionals, across a network of 23 studios in 10 countries and 5 continents, Softvision delivers sustainable innovation, agility and an emotional connection that inspires engagement and business transformation. For more information, visit

By Ryan Morgan

Arrow Digital: Let Us Reintroduce Ourselves

— Digital experiences through custom software –

that’s always been our passion, now it’s in our name.

To turn vision into technological reality – that was our goal when we first opened our doors in 2005. And while the devices we use, the websites we visit and the ways we work have changed, that core mission remains the same.

Our family looks a bit different as well. What started as a couple of developers with an idea is now the foremost team in custom software, web and UX development. Our leadership includes 4 .NET MVPs, 5 published authors, 13 Sitecore marketers and 15 Sitecore developers. It’s this group and our 120+ strong workforce, paired with our relentless pursuit to provide best-in-class custom software solutions that got us to where we are today.

Our New Name: Arrow Digital

The ways we interact and employ technology have changed drastically in a relatively short amount of time. People, process and technology are no longer separate entities, but parts of the same whole coming together to create truly interactive experiences.

All of our work takes place in this ever-evolving digital landscape – and we want our name to reflect that. It’s been a pleasure for us to be a part of this technological evolution, and we’re excited to start the next chapter of our company with a new name: Arrow Digital.

The Same Passion for Innovation

While our name has changed, and the website may look a little different (we’ve taken a page out of our own UX playbook), what’s made us the company we are today remains the same: a relentless passion to deliver effective, client-centric, custom software solutions.

We’re excited to dive into the coming year, investing further in our staff and exploring the ways we can make our clients more competitive through .NET and Sitecore.

The Same Exceptional Faces

The creativity and knowledge our people bring to the table every day is what makes us who we are – a leading-edge, custom software, web and UX firm. We want to make our team’s voices heard. Our revamped “Insights” page will feature their analysis, ideas and advice on what it takes to compete in a technology-centric business environment.

We could go on, but we’ll let you hear more about our continued evolution from our team:

“‘Digital’ encompasses more than just software, web design or really any single silo of technology. It’s about all of these components coming together to create a digital experience. I’m thrilled that our name now matches our constant pursuit of bringing our customers those experiences.” – Shaun Walker, Partner and Innovation Lead.

“Today’s business environment necessitates constant evolution. We feel the shift to Arrow Digital puts us in position to grow as a leader and trusted partner for our current and prospective clients.” Mark Landry, CEO.

We can’t wait to see what lies ahead. If you have a software vision you want to see come to life, start a project with us today!

Softvision Acquires Arrow Digital
Arrow Digital: Let Us Reintroduce Ourselves