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By Ryan Morgan

Arrow Digital: Let Us Reintroduce Ourselves

Read Time 3 Minutes

— Digital experiences through custom software –

that’s always been our passion, now it’s in our name.

To turn vision into technological reality – that was our goal when we first opened our doors in 2005. And while the devices we use, the websites we visit and the ways we work have changed, that core mission remains the same.

Our family looks a bit different as well. What started as a couple of developers with an idea is now the foremost team in custom software, web and UX development. Our leadership includes 4 .NET MVPs, 5 published authors, 13 Sitecore marketers and 15 Sitecore developers. It’s this group and our 120+ strong workforce, paired with our relentless pursuit to provide best-in-class custom software solutions that got us to where we are today.

Our New Name: Arrow Digital

The ways we interact and employ technology have changed drastically in a relatively short amount of time. People, process and technology are no longer separate entities, but parts of the same whole coming together to create truly interactive experiences.

All of our work takes place in this ever-evolving digital landscape – and we want our name to reflect that. It’s been a pleasure for us to be a part of this technological evolution, and we’re excited to start the next chapter of our company with a new name: Arrow Digital.

The Same Passion for Innovation

While our name has changed, and the website may look a little different (we’ve taken a page out of our own UX playbook), what’s made us the company we are today remains the same: a relentless passion to deliver effective, client-centric, custom software solutions.

We’re excited to dive into the coming year, investing further in our staff and exploring the ways we can make our clients more competitive through .NET and Sitecore.

The Same Exceptional Faces

The creativity and knowledge our people bring to the table every day is what makes us who we are – a leading-edge, custom software, web and UX firm. We want to make our team’s voices heard. Our revamped “Insights” page will feature their analysis, ideas and advice on what it takes to compete in a technology-centric business environment.

We could go on, but we’ll let you hear more about our continued evolution from our team:

“‘Digital’ encompasses more than just software, web design or really any single silo of technology. It’s about all of these components coming together to create a digital experience. I’m thrilled that our name now matches our constant pursuit of bringing our customers those experiences.” – Shaun Walker, Partner and Innovation Lead.

“Today’s business environment necessitates constant evolution. We feel the shift to Arrow Digital puts us in position to grow as a leader and trusted partner for our current and prospective clients.” Mark Landry, CEO.

We can’t wait to see what lies ahead. If you have a software vision you want to see come to life, start a project with us today!

By Ryan Morgan

Tips for Leading a Fast Growing Tech Company

Read Time 4 Minutes

Oftentimes when meeting with young entrepreneurs, start-up enthusiasts, and college students I get asked about building a thriving technology company. In this blog entry, I’ll discuss some things we’ve learned along our journey thus far.

Arrow Consulting & Design has been growing rapidly since it was founded in 2005. Raul Rodila and I started from humble beginnings with a goal and it has been an incredible journey. Along the way we’ve learned a lot, built some amazing applications, adapted to changes in technology, and have grown the company to over 100 employees.

Arrow Consulting & Design Quick Stats:

·       Founded: October 21st, 2005

·       Founder: Ryan Morgan

·       HQ Location: West Palm Beach

·       Employees: 100+

·       Average % Growth per Year: 40%

·       Services: User Experience, Web Application Development, Website Development

Oftentimes when meeting with young entrepreneurs, start-up enthusiasts, and college students I get asked about building a thriving technology company. In this blog entry, I’ll discuss some things we’ve learned along our journey so far.

Experiences Encountered in Managing a Fast Growing Company

As a leader of a growing company in a fast-paced environment, there’s never enough time. It’s easy to become overwhelmed. One of the things I learned over the years was the benefit of learning from others, specifically learning from mentors.

Mentors Provide Valuable Insight 

As there is a limited amount of time in a day there is only so much one can do. When I started meeting with mentors I quickly figured out that their experiences and generously shared wisdom provided great counsel and insight. The ability to learn from the experiences of others is beneficial as it saves time, provides different and seasoned perspectives, and helps me become a well-rounded leader. I’ve found that some meetings over coffee with a mentor are more effective than hiring a team of consultants.Takeaway: Find experienced mentors and soak in their wisdom

Read Often

Another way to learn from experiences and wisdom of others is to read, listen to audio books, and listen to podcasts. During airplane rides, on business trips, while I run, in my car, and any time between I consume books, blogs, and podcasts of business leaders and well-respected authors.

For example, I often listen to Andy Stanley’s podcast. He provides great insight and perspective on leadership. One of his insights that stuck with me was the notion of drawing out an organizational chart and working towards replacing yourself in all the roles you’re involved with.

During certain phases of an organization’s growth, the leaders will wear many hats. It’s just the nature of the beast. Though, to continue growing one can’t wear all those hats forever and needs to hire people to replace them in those roles. This is a valuable lesson learned and we are undergoing this process at Arrow today.

Takeaway: Read often and apply lessons learned to your respective organizations

People, Processes, & Staffing

Continuing with the “read often” suggestion, another example is a book I recently read, “Scaling Up Excellence.” This book was packed with insights and information. One section of the book talked about picking the right people, but it wasn’t just about the right people. It spoke to the notion of picking the right people for the right moment of growth in the company.We recently hired a CEO at Arrow. Our company just turned 10 and we were and are growing at a rapid pace. In order to take the company to the next level of growth, it was the right time to bring in a seasoned business executive. Not only did we get the right person for the role, but we got the right person at the right time.

The book, “E-Myth,” dove into understanding the complexities of having different staffing levels. In the younger stages of an organization, there’s not as much structure present and the organization is flat. As organizations grow more structure comes into play, hierarchies are created, and processes are put into place. The author conveyed how having the correct process in place could better help to accommodate the correct staffing levels.

At Arrow, we’ve put in an organizational hierarchy to help define and articulate roles. Along with this structure and defined roles are processes that are in place to aid in the flow of communication, information, and employee growth.

Takeaway 1: Hire the right people for the right moment of growth for your organization

Takeaway 2: Having processes in place can assist with ensuring you’re staffed well

Importance of Sales & Marketing

Over the years we’ve built the business up through our personal networks, relationships, and references. It has been a great journey, but to continue growth marketing and sales become of increasing importance.The book “Zero to One” was a great read that reinforced the importance of sales and marketing. Oftentimes we as technologists think we are going to build something awesome and it will automatically go viral. As you’d imagine this is rarely the case. What’s the greatest tool in the world if people don’t know about it? Oftentimes what looks like a product or tools going viral is the result of months of planning and marketing that lead to people becoming fans. Viral products usually don’t happen by accident. To thrive we have to consider the work and skills necessary to take a product to market, promote it, cultivate relationships, and close a sale. The “if you build it they will come” mentality doesn’t always hold true.

Takeaway: No matter what product you’re building or service you’re providing never underestimate the importance of sales & marketing

Learning Never Stops

It’s only appropriate to summarize and close out this blog post with acknowledging that running an organization is a constant real-world education in progress. We’re always striving to be better, more efficient, and to grow.  Keep in mind that even with the best intentions and efforts we don’t always get it right, but we always learn, grow, and adapt. If you’re running an organization, the learning never stops and that’s part of the fun!

By Ryan Morgan

Arrow Designs: Why We Joined the Downtown West Palm Beach Movement

Read Time 2 Minutes

Arrow Designs: Why We Joined the Downtown West Palm Beach Movement

By Ryan Morgan

This article originally appeared on the Arrow Consulting & Design blog and has been republished with their permission.

Mayor Jeri Muoio tells us that the City of West Palm Beach projects $1.3 billion in new construction over the next 5 years with 100 new businesses opened in Downtown West Palm beach since 2011.

I had the opportunity to interview with the West Palm Beach Downtown Development Authority (DDA) and share my personal motivations as a business owner for opening Arrow Consulting & Design international headquarters right here on Clematis Street.

Not only do we get to enjoy beautiful views of the intracoastal from our main conference room and lounge area, but our location attracts the forward-thinking, young professionals I look for to join Arrow.

I believe that West Palm Beach holds the perfect combination of business growth, culture, entertainment, restaurants, and shopping, as well as weather and an environment conducive to an active lifestyle.

It’s ideal for young professionals and young families which is great for us as an innovative software development agency. Also, clients love visiting us from all over the country with the convenience of our local airports and the option to make a vacation out of it, too.

Here’s a mini directory (with links) of perks near our office:

  1. We’re only a few blocks from the Trial-Rail Station
  2. SkyBikes bicycle rental stations have just been installed all over the Downtown WPB area
  3. The trolley stops right in front of our building and is actually free!
  4. We’re just a few steps from the marina for a relaxing lunch break watching the yachts sail by
  5. Kravis Center for the arts is within walking distance
  6. All the waterfront events/ outdoor concerts
  7. We are literally in a foodie haven with so many restaurants to choose from
  8. There’s a coffee shop and wine lounge downstairs in our building
  9. CityPlace is also walkable, which is great for company happy hours and events
  10. The Palm Beach International Airport is only a 10 minute drive from our office

So, take a look around Google Maps and see for yourself what we get to enjoy as a local business in Downtown West Palm Beach.

Arrow Digital: Let Us Reintroduce Ourselves
Tips for Leading a Fast Growing Tech Company
Arrow Designs: Why We Joined the Downtown West Palm Beach Movement